Intro: Why Entertainment Matters More Than Ever
Corporate events are no longer about dry speeches and rubber chicken dinners. They’re dynamic experiences meant to motivate, connect, and engage. And at the heart of any unforgettable event? The entertainment. But choosing the right entertainment isn’t just a creative decision—it’s strategic. It affects the energy of the room, the perception of your brand, and how much your attendees enjoy the experience.
In this comprehensive guide, you’ll learn how to pick the perfect performer or act to elevate your event.
Step 1: Know Your Audience
The best entertainment fits the vibe of the crowd.
Ask yourself:
- Who is attending? (Executives, staff, clients, families?)
- What’s their age range and cultural background?
- What’s the dress code? (Formal, business casual, themed?)
- Are they expecting to be involved or prefer to watch passively?
Example: A mentalist like me adapts for all crowds, but I approach a black-tie gala differently than a casual team-building retreat.
Step 2: Define Your Event Goals
Entertainment should support your objectives:
- Inspiration (e.g., keynote speaker + uplifting magic/mentalism)
- Celebration (e.g., holiday party, milestone, product launch)
- Networking (e.g., interactive comedy mentalism to break the ice)
- Engagement (e.g., a fun surprise between training sessions)
Your goals inform your entertainment needs: whether you need a showstopper, a connector, or an energizer.
Step 3: Determine Your Format
Will the entertainment be the main event or background flair?
Here are a few popular formats:
- Full stage show (30–60 min): Ideal after dinner or as a finale
- Walk-around entertainment: Great for cocktail hours or mingling
- Emcee/Host: Someone who entertains and keeps the event moving
- Interactive mini-sessions: Perfect between speakers
Tip: I offer options for all of the above, depending on your schedule.
Step 4: Mind the Budget (But Don’t Book by Price Alone)
Entertainment is an investment. Go too cheap and you risk a flop. Go too expensive and you may be paying for name recognition, not actual engagement.
Set a clear budget range but remember:
- A seasoned professional reduces stress and surprises.
- You’re paying for prep time, customization, equipment, and travel.
- It’s better to wow with one great act than fill the lineup with mediocre ones.
Step 5: Do Your Homework
Vet your options:
- Watch full video demos—not just highlight reels.
- Look for testimonials and repeat clients.
- Ask about customization.
- Ensure they have liability insurance.
- Get everything in writing.
I offer full-length performance clips, references, and a simple contract process to make your life easier.
Bonus: Questions to Ask Before You Book
- Can you adjust your show for our audience/venue?
- Do you need special AV or lighting?
- What happens if the event runs late?
- What’s your backup plan for travel or tech issues?
Conclusion: Entertainment Sets the Tone
Don’t treat the entertainment as filler. It’s often what people remember most. By taking a thoughtful, strategic approach, you’ll ensure your guests have an amazing time—and you’ll look like an event planning rockstar.
Want an unforgettable entertainment experience for your next event? Contact me here to see if I’m available.